Mastering Google Banner Ads To Expand Your Brand Reach

Google LLC is an American-based technology MNC that holds the largest audience in Internet-related services and products, which include online but are not limited to advertising technologies, a search engine, cloud computing, software, and hardware.

Google Ads is the online advertising platform created by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to visitors through a process of bidding. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

A banner advertisement is a form of marketing on the internet. This form of online advertising entails embedding an advertisement into a web page. It is aimed at attracting traffic to a website by linking the ad to the intended landing page.

PPC companies in Delhi strongly recommend this for smaller and upcoming businesses.

You may have seen ads for small businesses popping up when you are browsing through reputed websites. They are the banner ads, which show up on your screen after a thorough process in the world's largest and most personalized display advertising system, the Google Display Network. The amazing thing about Google Display Network is that it only shows you things you like or might be interested in, based on your previous web activity.

An arm of Google ads, it serves you ads based on what Google knows about you, with a slice of Google's massive reach on the side. To create display ads, you select keywords based on what you are advertising about and place a monetary bid on them which determines your placement when competing against other advertisers. This also includes YouTube and app advertising.

A weapon of choice, display network is cheaper, which allows you to spend the same budget on a wider range of sites. Today, banner ads are used to refer to all ads on the web page, shown through the Display Network of beloved Google. While they do have a low click-through rate, it makes them the most affordable way to showcase your brand on the most trafficked sites online.

The true beauty of Google's banner ad campaigns lies in the fact that they can be customized to fit into any budget. While larger budgets guarantee better outcome, smaller campaigns can do pretty well themselves, specifically in remarketing and brand awareness.

If brand awareness is your ultimate goal, your campaign must be focused on impressions, best suited with the CPM, which is the advertising term for cost per thousand impressions. You have a choice to set your bids based on clicks, or user interaction.

Google starts off by recommending sites which they think your ads will perform well on. If you have pages in your mind, you can add them too. If the ad performs well, you will know that you put it in the right place. Using the smart bidding feature, you can simply let the machine place your ad based on calculated predictions. While Google Ads Management is difficult, hiring digital marketing companies such as Sociolabs, is probably a wiser idea than simply giving up all control to Google if you are unable to handle them on your own.

Using the keyword planner will also help you get to know about keywords that you hadn't thought about, but your competitors were using. Once you are done targeting keywords, Google will place you ads on the site which match your selections (ABSOLUTELY do not miss the negative keywords.)

Beyond keywords, Google Display Network is highly targeted. Your ads are targeted using nuanced demographics such as location, age, gender, marital status, income or even the device the prospect uses. Google also lets you target your banner ads based on interests. Just make sure that you pick topics relevant to your product or service.

Retargeting is one of the best known ways to capitalize on potential leads. It goes after those people who have previously visited your site, and gently pushes them towards you. It makes prospects 70% more likely to convert on your site. It also ensures that the people who show up are visitors who have already expressed interest.

The first step in actually making the ad is deciding the format- image, text or video?

If this is the first step of your campaign, any company providing PPC services in India worth their money would tell you to diversify, and then run tests to gauge which one gets you maximum results. You can then funnel your marketing budget into what works.

Responsive ads must be a part of the strategy. They adjust their size depending on the device they are being viewed on and save you the time and energy you would have spent on creating multiple versions of the same ad for different devices.

Keep the brand logo prominent. The images used must not be pixelated.

Avoid gaps, overlaid text or lustered looking ads.

Keep your headlines catchy. The audience must know clearly where to focus on.

Do not write generic or obnoxious messages.

Figure out the ideal banner size, and simple images to go with it.

Coordinate the theme and imaging of your ad with the brand overalls, and keep all themes consistent across the internet. A prospect must see the same branding throughout the internet, to maintain authenticity and help in brand retention.

If you're looking to extend the reach of your brand, Google banner ads are an effective way to get there.When entered into with a rock solid plan, the affordable Google banner ads can turn the tide for your business. Performance marketing companies in India, such as Sociolabs, can help you come up with the perfect premise, and an efficient execution.




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